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Caterina.net: Working hard is overrated

Posted in Uncategorized by keith on the October 7th, 2009

Just been reading this post by Caterina Fake, co-founder of Flickr.

Much more important than working hard is knowing how to find the right thing to work on. Paying attention to what is going on in the world. Seeing patterns. Seeing things as they are rather than how you want them to be. Being able to read what people want. Putting yourself in the right place where information is flowing freely and interesting new juxtapositions can be seen. But you can save yourself a lot of time by working on the right thing. Working hard, even, if that's what you like to do.

A great reason for me to justify a day of ineffectiveness or unproductivity, maybe, but a great observation all the same.

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